A Fresh Approach to Real Estate Rookie-hood with Jennifer Allan: June 2010

A blog for and about the newest members of our industry - written to give you hope, inspiraton and lots of ideas to get you to that critical first paycheck! Go get 'em!

"My Time is Better Spent Prospecting than Working with Clients." Uh... HUH?

There's a never-ending debate in our world about which buyers are worth spending time with... and which are not. Some proclaim that the only buyer business we should pursue is that which will likely lead to a closing within the next 60 days or so; others (myself included) don't Timemind spending time with someone who will probably buy a house someday, even if that someday is 6 months from now or longer.

These debates also usually include passionate discussion into whether or not to require pre-approval or buyer agency before allowing a buyer to "waste" an agent's valuable time. 

To each his or her own. I run my business my way; you are free to run yours your way. It's a beautiful country, ain't it?

Anyway, I recently participated in such a debate over at Agents Online (www.agentsonline.net), a forum where I've been a moderator for the last few years. As is typical, my voice (and Perky's) were on one side of the debate, with pretty much everyone else on the other. Frankly, that's why I hang out there - I kinda like the opportunity to soapbox on my philosophies knowing they'll be argued with. And from a mercenary perspective, I've noticed that whenever the debates get hot and heavy, activity in my bookstore picks way up.

But I digress (again).  Sorry.

There was a comment made by a participant something along the lines of how his time is much more productively spent on prospecting activities rather than working with buyers. Um... okay.  Am I missing something here? Isn't the point of prospecting to bring in buyers (or sellers) to work with?

Okay, to be fair, I think his point was that he'd rather spend time looking for what he considers a "perfect" buyer (one who will buy an expensive property quickly) rather than waste time on someone less motivated and less profitable. That if he spends 3 hours searching for that perfect buyer (or seller) instead of driving around with the imperfect one, it's a better payoff. I get that (I guess, actually, I really don't). But again, it's a choice and I respect that.

Here's my point, though (finally).

Our industry so enthusiastically celebrates the virtues of militarized prospecting that many seem to forget why we're doing all this prospecting. I see this all the time - agents bemoan the fact that they don't have enough business, but in the next breath, complain that the business they do attract with their efforts isn't, basically, good enough. So, they, basically, chase it off. My friend Susan Haughton said it best - "It is astounding how many roadblocks agents put up in front of the prospects they burn up so much shoe leather to obtain."

I have about 5 more blogs on this topic burning a hole on my keyboard, so if you like this one, stand by for more. But for today - the moral of the story is: Unless you are so darn busy with well-qualified, motivated, gotta-have-it-now buyers (or sellers), don't fret if the business you have isn't moving as quickly as your mentors seem to think it should. There ain't nothing wrong with a full pipeline!

RELATED BLOGS
What Do You Do with a June Buyer?
How to Chase Away Your Perfectly Qualified, Perfectly Loyal buyers

 

 

The Exceptional Agent 

 

 

 

 

 

Selling Real Estate Nights & Weekends Is Not the Answer... But there IS an answer...

Question

In the last week, I've been contacted by three (or was it four?) aspiring real estate agents who began the conversation with some variation of the words "I know you don't approve of selling real estate part-time, but..." and proceeded to tell me why I might consider "approving" of their situation.

Sorry. Ain't gonna happen. Okay, well, let me confess that one of the three (or four) aspiring agents actually had a potentially viable proposition for success as a part-time new agent, but the others (love y'all, but...) did not. Their main argument to my proclamation that part-time ain't gonna work was "I'd really like to go full-time but I can't. What do you think?"

Um, sorry m'love, but I think exactly what I thought five minutes before I got your call or note. Whether or not you "can" go full-time doesn't change the fact that selling real estate is a full-time job. Take it or leave it.

But, don't despair; there IS a solution for you!

Really, Jennifer? Tell me; tell me, what is it?

I dunno.

I don't know what the solution is, but there is one. Wanna know how to find it? Okay, here goes.

Simply acknowledge to yourself that you want to sell real estate for a living, and accept the fact that in order to succeed, selling real estate needs to be your primary career. Then relax and let it go - let your creativity subconsciously work on the problem. Don't rush it, don't fret, and don't force anything. The answer will come, I promise it will.

I don't know what that answer will be, but I'm almost positive it won't be "I'll sell real estate nights and weekends." That's the WRONG answer.

But there is a right answer. One that will seem oh-so-obvious once it smacks you on the head.  

I recently played this game with myself in my personal life. There are two things I want and they appear to be mutually exclusive. I can have this... OR that. Not both. So, I just said out loud what I wanted and waited for inspiration on how to have both... or some other satisfactory solution. And, I think I've found it. Once the solution occurred to me, it seemed so obvious.

Be patient and show your new career the respect it deserves. It may just be the best decision you ever made. And if you come up with a Right Answer to the dilemma - please share!

RELATED BLOGS
Is it Your "Right" to Dabble in Real Estate?
Aspiring Real Estate Agents - Can't Go Full-time?
Revisiting Part-Time versus Full-Time in 2010

p.s. Before you jump on the band-wagon of protesting that I'm anti-part-timer, please read Comment #28!

 

The Exceptional Agent