Every day, every hour, someone posts a blog on AR or a question on a forum asking "how to" do something. How to... approach a FSBO? How to... better market a listing? How to... target first time buyers? How to... persuade a seller to reduce his price? Etc. etc. etc.
Good questions, all. Deserving of answers.
However, I believe that in most cases, the answers are within ourselves. Not that I mind being asked (I love sharing my - ahem - brilliance), but a big part of my SWS philosophy is to learn to Trust Your Gut. To know that you CAN (and should) listen to your own instincts and intuitions!
So, that said...
If you were a FSBO, how would you like to be approached by a real estate agent? What would catch your attention? What would turn you on (or more importantly, off)? What would inspire you to want to work with one particular agent over another?
If you were a FTHB, how would you go looking for an agent? Where would you be likely to stumble upon one? What sort of marketing would catch your eye?
If you're wondering how to sell your difficult listing.... Ask yourself... If I were a buyer, or a buyer's agent, what would inspire ME to give this listing a chance? Conversely, why might I be avoiding this particular listing? Of all the listings available to show my buyer, what could the listing agent do to convince me I should show THIS one (because remember, as a buyer agent, I only get paid when my buyer buys, so I only wanna show the BEST)?
If you were an upside-down seller, what might your agent do to convince you of the need for a price reduction? How would you like him or her to approach you? What sort of information might be helpful and what attitude would be effective?
When faced with a dilemma that involves another warm body, put yourself in the other fella's shoes. And act accordingly....
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The Daily Seduction
Tips & Inspirations to Generate Business from the Very Important People Who Know You
